September 2017 Print

President's Report

We are saddened by the tragedy that Texas and Southwest Louisiana are facing.  The International Live Events Association has chapters in San Antonio, Austin, Houston and Dallas.  We ask that your thoughts and prayers be with them as they begin their recovery.  We all know from our own Katrina experience how long and hard that road is.  If you would like to help but don't want to shop or try to find somewhere to donate, please send a monetary donation to the SEARCH Foundation.  It was created specifically for times like this to help hospitality industry people during a disaster.  We will be keeping in touch with those chapters and will give more information through our social media pages as we receive it.

Samantha Lister

ILEA New Orleans Chapter


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ILEA Monthly Events - Future

Special guest speaker, David Merrell, CEO and Creative Director of AOO Events, presents Upcoming Trends and Forecasts at the Troubadour on September 14th!



And don't forget about our free to attend monthly happy hours! This month will be at the Revel on September 27th 5pm-7pm. All members and non-members welcome!


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ILEA Monthly Events - Past

Did you miss out on our last members only perk? George Kuchler of GK Photography took some awesome new professional headshots of everyone. Here are a few of our favorites.

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We would like to let all of our industry / hospitality friends know that you have been on our hearts and minds with all of the chaotic weather over the past month, as well as what is to come with the start of September. We are here to serve you in any way that you might need through volunteer efforts, a dry place to stay, a warm meal, or just a word of encouragement. The Membership Team, along with every member of ILEA New Orleans is ready! We consider you ILEA family. From our family to yours, may the road rise to meet you, the wind be at your back, the sunshine fall warm on your face, and the rain stay away!! (I took the liberty of rewording the last part!) Happiest of September to you!


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Member Shout Out


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Trending Hospitality

From AR to VR and N.F.C. to R.F.I.D., here is the tech terminology that’s shaping the future of conversations around meetings, trade shows, conferences, fund-raisers, and more.

By Mitra Sorrells August 29, 2017, 7:15 AM EDT

Link to Original Article

The glossary of must-know terms for planners has been growing in recent years. The invention of new apps, software, hardware, and technology products—including many that seem like something from a sci-fi movie and were unimaginable just a few years ago—is not only disrupting event design and the attendee experience, it’s also creating a new lexicon for the profession.

Here’s our list of 12 essential tech terms for planners. Chances are you have already heard, and experienced, many of these. And if you haven’t, we bet you will in the near future. To help you understand more about how these technologies are being implemented at events, we have included links to past BizBash coverage of these topics.

Chatbots are interactive communication tools that use artificial intelligence to automate the process of responding to common questions from guests. Rather than assigning a staff person to monitor and answer questions such as “What time is dinner?” or “Where is the networking event?” a chatbot can receive and answer these questions via text, Facebook Messenger, or in an event app.

Virtual Reality puts the user in a computer-generated environment. Participants don a headset or look through a handheld viewer to experience the virtual world, which may include images, sounds, and sensations to create the feeling of being inside that virtual space.

Augmented Reality superimposes graphics, sounds, videos, and more to the user’s view of reality. Unlike VR, which is completely immersive, AR simply enhances, or augments, a real setting.

R.F.I.D. and N.F.C. are related, but not identical, wireless communication systems that use radio waves to transmit information between tags and readers. N.F.C. is a type of R.F.I.D. that is used for close-range communication, such as tapping a bracelet to an exhibitor’s display to receive product information or tapping badges with a fellow attendee to exchange contact information. Traditional R.F.I.D. is effective at longer ranges, so it can be used for purposes such as attendee tracking and access control, without requiring the attendees to take any action.

Geofence refers to a virtual boundary that is created around a real-world location. The system uses GPS or R.F.I.D. to identify when mobile devices are within that boundary and to trigger communication to, or monitoring of, those devices. Planners can use it to create hyperlocal experiences, such as sending a coupon code to attendees when they are near concession stands, and to track engagement within a defined area.

Biometric Data can be gathered via a wearable device, such as a wristband, that measures data such as a person’s movement, skin temperature, heart rate, and more.

Beacons are small, wireless devices which transmit information that can be received by smartphones, tablets, lead retrieval devices, and more. At events, beacons can be used to automate the check-in process, to track attendee movement and dwell time, to share exhibitor or sponsor information with guests, and to assist with wayfinding.

Retargeting is a strategy to reach people who have visited your website but not taken the action you desire, such as registering for your event or buying your product. Planners can also offer retargeting services as a benefit for sponsors, so registered attendees see ads from the event’s sponsors in the weeks prior to the event.

Ultrasonic Beacons transmit tones that can be picked up by a smartphone’s microphone. The tones are inaudible to the human ear and can be used in a variety of ways at events, including ticketing, wayfinding, scheduling, and more.

Big Data refers to the large volume and complexity of data that is generated by every action we take online, and in some cases even when we’re offline. When people visit websites, communicate on social media, carry GPS-equipped smartphones, check in to venues, etc., those actions create “digital footprints” that can be analyzed to influence future decisions and, in the case of events, better attendee experiences.

Emotion Analysis is done with facial recognition software and a webcam to analyze the expressions on a person’s face. Using intelligence culled from thousands of existing pictures of faces, the algorithm analyzes and interprets parts of the user's face, such as the corners of the mouth or the position of the brow, and that information is linked to emotions.

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Calendar of Events

Don't miss out on our next events!

-September 14th, 11:30am-1:30pm- David Merrell at the Troubador

-September 25th, 5pm-7pm- Happy Hour at Revel

-October 12th, 11:30am-1:30pm- Media Panel: How to Prepare Your Work to Get Published at Seven Three Distilling



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Board of Directors

Immediate Past President - Kelly Schellang

President - Samantha Lister, 

President Elect- Stephanie Jones,

VP of Programs and Education - Libby Kemp,

VP of Membership - Sherry Constance,

VP of Communications - Caitlin Alvarez,

Director of Programs- Jeff Rizzo,

Director of Education - Kim Sayatovic,

Director of Communications - Jessica Talazac,

Director of Membership - Angela Mahaffey Watson,

Director at Large - George Kutchler,

Director at Large Historian - Heather Dyer,


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